Wallin’s childhood memories recline into a furniture business at The Purple Chandelier

HOLLY WALLIN LIKES to display a variety of pieces on the sidewalk, but it’s never long before it’s sold to an interested community member.  Laura Lyke photo

by Laura Lyke
Green Lake Reporter

As a little girl, Holly Wallin remembers Princeton as the place where her mother would drag her to go antiquing, hunting for the perfect vintage touches for their family home in Racine County.

Wallin never would have guessed that years later she would be back in Princeton permanently, owning a shop that she knows would have been perfect for the duo to browse in.

In June, Wallin opened her new business in downtown Princeton, The Purple Chandelier.

“At The Purple Chandelier we restore, recycle and repurpose salvaged furniture,” Wallin said. “We are an upscale resale offering unique, one-of-a-kind treasures from years past.”

The Purple Chandelier is Wallin’s first business. She says that her inspiration for the business was sparked when she began noticing the amount of unnecessary waste around her.

“I keep seeing really nice pieces of furniture get thrown to the side and it breaks my heart,” she said. “Nowadays many people settle for cheaply-made furniture built in mass-quantities. I realized that it’s difficult to find really nice, good-quality, unique furniture, and so recycling, repurposing and redesigning pieces has become my passion.”

For a few years Wallin sold her products at the Princeton Flea Market, but decided last year that she wanted something bigger and year-round.

“I want to be here year-round for the community,” she said. “Even if someone is just stuck on a project and would like some pointers, I would love to help — I love getting involved in this stuff any way I can.

“I am continually learning about new paints, techniques and fads. You get creative with other people looking at the same piece and it’s a really fun thing to do that with customers. Being able to help out with affordable prices, and encourage creativity and recycling while doing that, is the best thing. Everybody deserves to have something really nice.”

Wallin wants to be as accessible to the community as possible. The Purple Chandelier offers a 30-day layaway plan and local delivery.

The new business strives to keep its collections diverse, not focusing on one specific era or style.

“You will find tables, dressers, lamps and more, many of which are distinctive vintage pieces,” Wallin said. “We make every effort to find treasures in all shapes and sizes that will work with a variety of budgets. So every time you visit you will encounter a diversity of unique, Country French and Shabby Inspired furniture.”

The Purple Chandelier not only offers a variety of products, but services, as well.

“Not only do I repurpose and sell many different pieces of furniture, I also do custom work for customers,” Wallin said. “I have untouched pieces for those who want to flip a piece on their own, I have pieces for bargain-hunters looking for first-time apartments or who are downsizing and I have higher-end vintage pieces as well. There’s something here for everybody.”

Although The Purple Chandelier isn’t quite like her mother’s typical Princeton antique store, Wallin says that her business brings a new, unique service to Princeton, perfect not only for summertime tourists, but year-round locals as well.

“I’m not an antique dealer, but I appreciate the vintage aspect like an antique dealer would. I’m so excited to be in Princeton and am looking forward to sharing my business with such a great community. It’s a fun store with a fun, clicky name that you won’t forget.”


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